On May 3, the Bags & Leather Goods Matchmaking Session of Huadu Series of Activities in 137th Canton Fair was successfully held in Huadu District. With the theme of "Accurate Connection to International Resources and Efficient Empowering of Industrial Upgrading", the event recorded an intended procurement amount of 26 million US dollars, injecting a "booster" into Huadu's foreign trade economy while demonstrating the strong competitiveness of "China's Leather Goods Capital".

Government-enterprise interaction

Seize the "golden flow" of the Canton Fair

In order to seize the strategic opportunity of the gathered international merchants in Canton Fair, Huadu Council for the Promotion of International Trade, working with Guangdong Qiya Exhibition Co., Ltd., has created a full-chain service system of "promotion + negotiation + site visit" that has "precise matching and two-way empowerment" at the core. Aiming at the core needs of the luggage and leather goods industry, the event specifically invited 37 international top buyers from Malaysia, the United Arab Emirates, Pakistan and other countries and regions to have "one-to-one" in-depth dialogues with 22 high-quality enterprises of Huadu. With the model of "government prepared stage for enterprises" , where the government provide policy support and integrated resources, the enterprises demonstrated manufacturing strength and flexible services, the event successfully promoted the precise docking of international orders to realize efficient export of local production capacity.

Dual-track empowerment

Witness hard power from zero distance

The event applied a dual-track mode of "on-site precise negotiation + factory field trip" to create drive-through full-chain international procurement from "demand profiling" to "order placing", in which the supplier and the buyer can complete efficiently the whole process from sample negotiation, capacity verification to contract conclusion within a few hours, showcasing the "Huadu speed" of foreign trade negotiation.

Relying on the knowledge of procurement needs obtained from in-depth research in the early stage, the organizer built a precise matching mechanism; and in the exclusive negotiation areas, buyers from Malaysia, the United Arab Emirates, Pakistan and other countries and regions and high-quality enterprises of Huadu had negotiations with clear target. The on-site atmosphere of supply and demand continued to soar, and a number of cooperation intentions were reached in the first round of negotiations. An African buyer highly praised the design ability of Huadu enterprises: "Chinese products have in recent years closely followed the international trend in design, and the newly launched multi-functional luggage series, both fashionable and practical, is highly in line with local needs."

After the negotiation, the buyers paid an in-depth visit to the landmark of Huadu industry - Shiling (International) Leatherware City, where they witnessed the super supply chain with the most complete and strongest supporting capacity in the global industrial chain, felt the latest trend of environmentally friendly leather and hardware accessories, and experienced the cluster advantages and fashion vitality of Huadu's luggage and leather goods industry. During their visit to Yihong, Tigernu, Youlai and other enterprises, they were so impressed by the exhibition hall displaying the cutting-edge design of the luggage matrix, the intelligent production line running at high speed, and the rigorous and orderly full-process quality control system, that they frequently stop to praise, and finalize the first batch of trial orders on the spot. A Bangladeshi buyer said: "From the cluster advantage on the raw material end to the strong manufacturing strength, Huadu enterprises show us the irreplaceable value of China's supply chain!"

Fruitful outcomes

Securing orders and deepening of long-term mechanism

According to the data, the event contributed to a total of 26 million US dollars in intended orders, demonstrating strong market vitality and development potential. A representative of a participating enterprise said: "The event goes beyond accurate connection to target customers; by taking buyers on field trips to our factory, we showed them our production process and quality control capabilities before their own eyes - 'seeing is believing'; and this sense of trust is more effective than any promotional materials! I really hope that the government can organize more such 'Canton Fairs at the doorstep', to give us the opportunity to stand on the world stage!"

The leader of Huadu Council for the Promotion of International Trade said that this matchmaking event not only built carefully for local enterprises a "bridge of export" that directly connected to the international market, but also deepened the long-term cooperation mechanism of international procurement docking for Huadu luggage and leather goods industry, to form a sustainable closed loop of trade development. In the future, Huadu District would continue to cultivate the advantages of industrial clusters, and take exhibitions such as the Canton Fair as a strategic leverage to create close access to international high-quality procurement resources, so as to build a shining reputation of "Quality Manufacturing by Huadu" on the world stage.