Huadu News Today: The first Guangzhou Livestreaming Festival closed on June 8 after 3 successful days. Since the opening of the first Guangzhou Livestreaming Festivalon June 6, Huadu saw marked achievements and brilliant records. As one of the major locations of the Festival, Huadu offered more than 1,000 blockbuster products, gave out nearly 700,000 gifts, and achieved a total sale of 908 million yuan in three days, including 356 million yuan of general merchandise, 530 million yuan of automobiles, and 22 million yuan of real estate. The Huadu location was full of highlights during the Festival: the government leader + corporate executive + influencer mode in the studio of 535.12 million yuan in one hour; at Hongu venue, the main venue in Huadu, the home developed Hongu livestreaming system enabled one thousands merchants to go online at the same time to pre-sell new products and take orders, and the cooperation between traditional live broadcasting platforms and popular influencers managed to sell 79.13 million yuan worth of goods; at Sibu sub-venue, Wu Zhaoguo's new community livestreaming mode attract more than 7 million viewers and sold 61.9 million yuan goods; and the Yadan Home sub-venue, which is the only single brand sub-venue during the Festival, used its brand new livestreaming mode of corporate chairperson host + government leader guest to top the Tmall 6.18 decoration brand list and made a sales record of 35.31 million yuan.

　　 There is nothing that cannot be touched by the magic finger of livestreaming.

　　 Cooperating with Douyin, Huadu set up a special Douyin session; special space and resources are set aside, keywords such as “First Guangzhou Livestreaming Festival” for Douyin search were created, online and offline efforts were coordinated to highlight the unique features and advantages Huadu as an airport town, and automotive, luggage, leather goods, cosmetics, electrical appliances, footwear and other industries with strong supporting capabilities were encouraged to build selling points with livestreaming commerce. The "1+7” configuration, 1 main venue plus 7 sub-venues, created a nonstop livestream flow, where every participating merchants had their moments; simultaneous interaction with both onsite and online audience was made true, and Guangdong products were introduced to the world, and products from other parts of the world were introduced to local consumers in cross-district, cross-platform, and cross-scenario livestreams. There is nothing that cannot be touched by the magic finger of livestreaming.

　　 The 3-days nonstop live broadcasting activity was unprecedented for Huadu District; it spurred many industries to practice livestreaming as a sales tool, promoted industry upgrading of Huadu, and created a good environment for all-category livestreaming. Numerous industries and merchants were engaged in the Festival to hold all-weather livestreaming sales sessions. About 400 producers participated in the activity, bringing with them more than 1,000 blockbuster products, and giving out nearly 700,000 gifts.

　　 The Festival did not forget to assist poverty alleviation through e-commerce, in which quality produces in poverty-stricken regions were specially promoted to help increase income of farmers in such regions. Livestreaming commerce was used to promote and sell goods of merchants, and to stimulate economic development.

　　 District leaders also pitched in to endorse quality products of Huadu

　　 At all venues during the Festival, top influencers, executives and presidents of major brands were invited into live broadcast studios to form a special lineup of influencer + president + government leader that has the power to break down online traffic barriers. On Douyin platform, in addition to 4 top influencers, there were Wu Zhaoguo, chairperson of the Sibu Group, and other 500 plus influencers from Huadu, and more than 50 of them have more than 500,000 followers.

　　 District leaders also showed up to promote Huadu's local products.LiXiaodong, deputy secretary of the CPC Huadu District Committee and secretary of Commission of Politics and Law, Luo Ganzheng, member of standing committee of CPC Huadu District Committee and Executive Deputy Major, Xu Yongsheng, deputy director of Standing Committee of Huadu District People's Congress, and Yao Xiaoqun, vice chair of Huadu political consultative conference, went to the main venue at Hongu Fashion Industrial Park; Tang Haochang, deputy director of Standing Committee of Huadu District People's Congress, went to Yadan Home venue; Li Qionghui, deputy director of Standing Committee of Huadu District People's Congress, went to the venue at R&F Global Merchandise City; Jiang Fujin, Deputy District Mayor, went to the venue at T2 Terminal Hall in Guangzhou Baiyun International Airport, Min Fei, Deputy District Mayor, went to Kingsons E-commerce Industrial Park venue at No. 6 Yangguang Road; Shao Jing, vice chair of Huadu political consultative conference, went to INT Business Center; Zeng Yijiang, vice chair of Huadu political consultative conference, went to Sibu Group venue; and a group of government leaders also went to Xinhua Street venue, and into studios to help livestreaming sales. At each venue, government leaders turned themselves into “influencers “and promoted Huadu's products to livestream audience.

　　 One thousand merchants go livestreaming at once

　　 The Festival witnessed the birth of the first airport livestreaming. In an exclusive cooperation, Douyin and Huadu District created a new broadcast scene by bringing livestreaming to the airport to help duty-free shops and other businesses fight against the impact of the pandemic; and the results was awesome.

　　 The main venue attracted nearly 300 well-known enterprises applying for participation, and 30 plus companies were accepted to hold live broadcasts, including owners of leading brands in their respective industries, such as Dongfeng Nissan in automobile industry, Hongu and Goldlion in bags and luggage, Wanbao, Shinco, and Avlight in audio equipment, Adolph, Keying, Bolicheng, Danz, Wetcode, and Anglee in cosmetics, and iStone in jewelry, as well as companies with good reputation in foreign trade, traditional e-commerce, cross-border e-commerce, and poverty alleviation agricultural produces.

　　 Working together with Douyin and other livestreaming commerce platforms, the main venue opened green channels to support enterprises in the industrial belt; innovated livestreaming methods to break down industry boundaries, and encouraged government leaders + enterprise chairperson to help influencer to attract more traffic and increase conversion rate. Led by Hongu group, a collective livestreaming action of one thousand chain stores was launched to push forward the transformation and upgrading of traditional industries.

　　 At the Sibu venue, Mr. Wu Zhaoguo, chairman of the Sibu Group, who is also a local internet celebrity with huge fans and strong influencing power, took matters into his own hands and sold 61.9 million yuan worth of goods. The venue offered the audience 660,000 gifts (including BMW, Venucia Star, and 300 electric cars) and seckill shopping for Xiaomi TV and other blockbuster products at 66.6 yuan, which brought the house down.

　　 The Xinhua Street venue had its focus on the elements of "comfortable living” that are most closely connected to the people. It worked with more than 70 outstanding brands and companies in traditional industries, foreign trade, and cross-border e-commerce to promote products in 8 categories, including tourism, catering, financial services, real estate, online e-commerce, education, commerce and automobile.

　　 The INT Business Center venue, living up to its name of “INT Business Center, A Global Brand Livestreaming Base”, created star-sky studio, wine and food culture experience live streaming block, global beauty show area, and online celebrities’ must-see place, supporting online celebrity live streaming apartments, culture and entertainment plaza, and elevated leisure bar garden to form a complete ecosystem of livestreaming.

　　 The R&F Global Merchandise City Fashion Livestreaming Base had it debut at the R&F Global Merchandise City venue of this Livestreaming Festival. In addition to a HD cloud show hall as its main broadcast hall, the venue also had a fashion runway and several VIP studios. Top Taobao influencers, professional fashion shoppers, and executives of powerful brands were invited to host live broadcasts. There were also AR cloud show, which is a new fashion show mode that combines offline show and online streaming to bring to life innovative and fashionable “cloud” show. In short, various means were applied to help merchants sell their products.

　　 Yadan Home venue, which was the only single brand sub-venue during the Festival, used its brand new livestreaming mode of corporate chairperson host + government leader guest to top the Tmall 6.18 decoration brand list and made a sales record of 35.31 million yuan.

　　 The Kingsons sub-venue at 6 Yangguang Road of Shiling town takes advantage of the leather capital’s supply chain, and resort to the promotion by the combination of town mayor + enterprise chairperson + influencer to promote the development of the leather capital. The town mayor and corporate bosses personally participated in the activities and interacted with the influencers; and in three days, they produced about 100-hour livestream, attracted nearly one million audience, secured more than 15,000 orders with a sales volume of 3 million yuan.