“Flowery Huadu · Summer’s Invitation" Cultural Tourism Serial Activities Launched to Promote Recovery of the Consumer Market

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   Huadu News Today: In order to actively deal with the adverse effects of the pandemic, effectively integrate cultural and tourism resources in the District, promote the recovery and prosperity of the consumer market, and build the city image of "Flowery Huadu", a series of cultural and tourism activities under the theme of “Flowery Huadu · Summer’s Invitation” have been held in July.

    As part of the "Welcome to Guangzhou" campaign, these activities are hosted by the People's Government of Huadu District and organized by the District Bureau of Culture, Radio, Film, Television, Tourism, and Sports to accelerate the recovery of Huadu’s cultural tourism market and promote the prosperity of various consumer markets. Abundant cultural, tourism and sports activities, as well as choice tourism routes in Huadu are presented to the public in this cultural and tourism carnival; it sends positive signals of the healthy and orderly development of Huadu's economy and society, helps to boost consumer confidence in the market, and stimulate recovery of various industries, including but not limited to "food, lodgings, tourism, shopping and entertainment".

    Official opening of the cultural tourism series

    A solemn ceremony was held at Sunac Land on the evening of July 17 to celebrate the beginning of “Flowery Huadu · Summer’s Invitation" cultural tourism activities. Being held at one of the sub-venues of "Welcome to Guangzhou” campaign, the ceremony interacted with the main venue and other sub-venues around the city to light the night sky of Guangzhou city.

    At the launching ceremony, videos were play in which Chinese and foreign celebrities sent their messages. Those heart-warming video messages introduced food and Cantonese culture of Guangzhou, offered good wishes to the recovery and development of Guangzhou's cultural and tourism industry, and sent out the "Guangzhou welcomes you" invitation to the world on behalf of Guangzhou. And the wonderful singing and dancing performances of "Blooming Dream Flower " and "Our New Era” brought by the District Cultural Center conveyed to the general public not only the idea of the coming back of various trades in a time when flowers bloom in Guangzhou, but also the determination of Huadu’s tourism industry to seize the development opportunities brought about by the construction of the Guangdong-Hong Kong-Macau Greater Bay Area, orderly pursue advancement in pandemic control and industrial recovery, and move forward courageously with the trend of the times to achieve great success.

    The opening ceremony also witnessed the prize awarding of a short video contest."Here Comes the Train Kid from Hongshan Village in Timian Town", "Intoxicating Beauty of Huadu Lake, Ancient Charm of Lingnan Gardens", "Ancient Villages of Huadu", "Shiyue Cafe", "Huadu Style", "Guangzhou "Sunac Land" stood out from 103 short video entries, and were award first, second and third prizes respectively. The short video contest encouraged tourists and citizens from all walks of life to actively participate, to enjoy the beautiful scenery, eat delicacies, experience minshuku and other exciting amusements, and to win a lucrative prize with their works. In doing so it helped to boost offline consumption with online livestream, and created an atmosphere in which “everyone is a fan of tourism livestream and a recommender”, as a result, Huadu received all-round introduction. A ceremony for granting subsidies to cultural and tourism enterprises was also held at the scene, in which Guangzhou Mingsheng Cultural Tourism Management Co., Ltd. and Nanhu International Travel Service Co. Ltd. received pandemic subsidies for key cultural and tourism enterprises, and other 16 companies, including Timian Hongshan Village and Dragon Lake Princess Hotel, received supporting funds. In total 4.24 million yuan was granted. Help is given to companies to actively deal with the impact of the pandemic, overcome current difficulties, and promote recovery of the cultural and tourism market in an orderly manner.

    The ceremony reached its peak when leaders of CPC Huadu District Committee, District Government, District People's Congress Committee, and District CPPCC Committee stepped on the stage to jointly announce the beginning of the series activities of “Flowery Huadu · Summer’s Invitation”.

    More exciting activities to come

    Sunac Cultural Tourism City prepared a music carnival and invited everyone to join the Midsummer Night Show. It also officially launched a series of exclusive micro vacation products. Stay in luxury hotels, and enjoy snow skiing in the South China for less than 500 yuan. It is really worth it.

    In the following days, there will be nine affordable cultural, tourism, and sports activities that showcase the unique cultural tourism resources and beauty of Huadu, including a self-drive tour of "Flowery Huadu, Grand Beauty of Villages" in conjunction with promotion of Huadu's choice tourist routes, the first anniversary of Guangzhou Sunac Cultural Tourism City, "Flowery Huadu, A Cool Summer” ice and snow themed activity, "Fantastic Summer Vacation” 2020 Huadu District Youth Summer Culture and Art Festival, "My Chinese Dream · Literary and Art for Millions" Huadu District 2020 Publicity Performance for Civilized Practices in the New Era, 2020 "Youth Charity School" event, “Flowery Huadu, YOU Make It Better” short video contest, and 2020 Huadu District National Fitness Day cum the 17thSports Festival.