Dongfeng Nissan Announced the "New Struggle 100" Action Plan, More Than 10 billion R&D Investment Will be Made in the Next Three Years
June 16 marks Dongfeng Nissan's 21st birthday. On this day, Dongfeng Nissan reported the good production and sales record of 16 million cars, and also announced the "New Struggle 100" action plan. According to the Action Plan, in order to ensure the progress of the new "Glocal" model, Dongfeng Nissan will provide sufficient resources for research and development. More than 10 billion yuan will be invested in R&D in the next three years; and the medium to long-term goal is to increase the size of the R&D team to more than 4,000 people, so as to truly realize empowerment of vehicle R&D with local teams, local technologies and local ecology.
A review of the development process of Dongfeng Nissan's independent research and development will reveal that it is an evolutionary history of "technological Nissan". A passenger vehicle R&D center was founded in the very year of Dongfeng Nissan's establishment. As one of Nissan's four major R&D centers in the world and one of the largest passenger vehicle R&D centers in China, Dongfeng Nissan Technology Center is responsible for the product and technology development of Nissan, Venucia and Infiniti. With a cumulative R&D investment of more than 10 billion, the Center has sound independent R&D and testing capabilities for fuel vehicles and new energy vehicles. Stepping on the more than 20 years' technological experiences, the Center has established a complete localized development system, which has a two-fold task. One is to vigorously promote the independent R&D of products under Venucia brand, and the other is to strengthen and modernize the R&D capabilities of Nissan so as to develop models of more competitiveness and more in line with the needs of Chinese customers. Over 50 new models have been developed to date.
Starting from 2023, transformation and upgrading, and scientific and technological innovation have become the key concepts in promoting high-quality development, and in the face of changes in the market, competition, and customers, Dongfeng Nissan also strengthens its devotion to new energy transformation. Dongfeng Nissan Technology Center has identified three major technical routes of new energy, made breakthroughs in e-PT and a number of other core technologies, and launched related products such as plug-in hybrid Big V DD-i, pure electric Venucia VX6, and hydrogen energy Big V Qing Jing. A solid step has been taken in basic platform in the technology field towards new energy transformation.
In 2024, Dongfeng Nissan will firmly adhere to new energy transform, and strengthen independent technological innovation, to launch new energy products that satisfy customers. With focus on achieving breakthroughs in core technologies in key fields such as new energy, intelligent cockpit, and autonomous driving, it will also push forward with resolve the expansion of new business, strengthen intelligentization and digital transformation, and realize independent and controllable supply chains. The company will actively cooperate with leading enterprises to offer more competitive intelligent solutions, continuously tap supplier resources of the country and the region, improve the resilience of the supply chain, and actively promote the integration of the four chains, namely industrial chain, service chain, ecological chain and innovation chain; and it will continue to strengthen the filing for resources and technology, and it is worth mentioning that 100% localization of the Venucia brand has been achieved.
Bearing high-quality development in mind, Dongfeng Nissan Technology Center has put forward the vision of "TOP" world-class technology center. Taking technological change as the driving force Dongfeng Nissan will endeavor to create its new technology DNA. It is planned that 7 new energy models will be launched in the next three years. With the help of the new "Glocal" model, and based on Nissan's global technology and manufacturing quality, the company will further integrate China's advantages in new energy R&D to accelerate new energy transformation, and to succeed in export of new energy vehicles to overseas markets, with an initial export target of 100,000 units per year.
Now, Dongfeng Nissan keeps expanding the ecological circle of friends, and in the future, Dongfeng Nissan will work together with the intelligent ecological "circle of friends" in development, and strive to leapfrog to the first echelon of the industry in terms of competitiveness of electrification and intelligent technologies.
Meanwhile, Dongfeng Nissan is building a more agile and responsive R&D system, which aims to iterate and renew R&D thinking comprehensively, and carry out "co-creation" in various fields with supplier partners, dealer partners, employees and friends, so as to create products suitable for customer needs following the ideas of openness, cooperation and win-win.